A cookie is a small file which includes a unique reference code that a website transfers to your device to store and sometimes track information about you. It is downloaded by your Internet browser on the first visit to a website. A number of cookies we use last only for the duration of your web session ("session cookies") and expire when you close your browser. Other cookies are used, for example, to remember you when you return to the site and will last for longer ("persistent cookies"). Cookies cannot be used to run programs or deliver viruses to your computer. They are uniquely assigned to your device and are sent back to the originating website on each subsequent visit (if they last longer than a web session) or to another website that recognises that cookie.  

Some cookies are extremely useful, as they can improve the user experience on opening a website that you have already visited a number of times. Provided you use the same user device and the same browser as before, cookies remember for example your preferences, how you use a site, and adapt the displayed offerings to be more relevant to your personal interest and needs. 

Depending on their function and intended purpose, cookies can be divided into four categories: essential cookies, performance cookies, functional cookies, cookies for marketing purposes. 

Essential cookies 

Essential cookies are required so that you can navigate on a website and use its features. Without these cookies, functionalities cannot be ensured, for example that actions performed during a visit (e.g. text input) are preserved, also when navigating between individual pages of the website. 

 
Performance cookies 

Performance cookies collect information on how a website is used – for example which pages a visitor opens most frequently and whether they receive error messages from a page. These cookies do not save any information that permits identification of the user. The collected information will be aggregated and thus will be analysed in a non-attributable way to a specific person. These cookies are used exclusively to improve the performance of a website and thus the user experience.  

Functional cookies 

Functional cookies enable a website to save details that have already been provided (e.g. user name, language choices or your location) and offer the user improved, more personal functions. Functional cookies are used, for example, to enable requested functions such as the playback of videos. These cookies collect anonymised information; they cannot track your movement on other websites. 

 
Cookies for marketing purposes 

Cookies for marketing purposes are used to extract advertisements that are relevant to specific users and adapted to their interests. They are also used to limit the frequency of appearance of an advertisement and to measure the effectiveness of advertising campaigns. They register whether you have visited a website or not. This information can be shared with third parties, for example advertisers. Cookies to improve target group contact and advertising are often linked with page functionalities of third parties. 

Essential cookies 

Our website uses first-party cookies to collect session information to ensure incoming network traffics or requests are efficiently distributed across our servers, to maintain the state of the session, and to diagnose any technical problems. 

Performance cookies 

Our website uses Google Analytics to collect information as to how users interact with the website and its content. Hisense uses this information to ensure that the website creates added value for its visitors, for example with content adapted to your personal needs. Within the framework of the application of Google, the data are collected by means of Google Analytics and Google Tag Manager and are anonymised, processed, and stored in Google data centres. If you wish to object to the complete data acquisition by Google, you can do so by using the button provided in the cookies banner or installing Google Analytics opt-out browser add-on: https://support.google.com/analytics/answer/181881?hl=en 

On our website performance cookies are set by the opt-in process. That means, cookies will be set only after the user has accepted the use of cookies.   This also applies if you visit this website from other user devices. If your security settings are too high and the cookie is blocked, we cannot act on your opt-out request. In this case, you should repeat the opt-out process with lower security settings. 

An overview of relevant cookies used on the website are set out in the following table 

Cookies not requiring consent on this website 

Essential cookies, also referred to as "strictly necessary" cookies, ensure functions without which you would not be able to use this website as intended. These cookies are used exclusively by Hisense and are therefore so-called first-party cookies. They are only stored on your user device during the current browser session. Essential cookies ensure, for example, that when you open the vehicle configurator you are shown a version where the bandwidth-related data volume corresponds to that of the Internet connection you are using.  

When switching sites, for example, such cookies also ensure the functionality of a change from http to https and thus compliance with increased security requirements for data transfer. 

Last but not least, a cookie such as this also saves your decision with regard to the use of cookies on our website. Your consent is not required for the use of essential cookies. 

Essential cookies cannot be disabled using the function of this site. In general, you can disable cookies in your browser at any time. 

Cookies requiring consent on this website 

Cookies that are not essential to be able to use the website in line with the above definition perform important tasks. Without these cookies, functions that enable convenient surfing on our website, such as pre-completed forms, are no longer available. The settings you have made cannot be stored and must therefore be queried anew on each page. Furthermore, we have no possibility to adjust to you with customized offers.  

Hisense also integrates content from third parties in this website. Examples of this are the integration of Google services or Microsoft services. These third-party providers can theoretically set cookies while you are visiting the Hisense website, obtaining the information that you have opened a Hisense website, for example. Please visit the websites of third-party providers to obtain more information regarding their use of cookies. If you have decided as a general principle not to give your consent to the use of cookies that require consent or to revoke consent that has been given, you are only provided with the functionalities of our website where we can guarantee use without these cookies. Areas of our website that potentially offer the technical possibility to integrate third-party content and therefore to set third-party cookies are not available to you in this case. You will be informed of this by a corresponding prompt. If you nonetheless wish to use the content of the website in such a case, this is only possible if you agree to use cookies requiring consent. Activate the consent function available at the respective position on our website.  
 

Managing and deleting cookies 

The buttons in cookies banner provides you with the possibility to refuse or accept cookies requiring consent. 

You can also block and delete cookies by changing your browsers. To manage cookies, most browsers allow you to refuse or accept all cookies or only to accept certain types of cookies. The process for the management and deletion of cookies can be found in the help function integrated in the browser. 

If you wish to limit the use of cookies, you will not be able to use all the interactive functions of our website.